Our enhanced Envibe leisure management software promotions feature is now available and raring to entice new members through the doors of your gym, leisure centre or aquatic facility.
Wondering how you might be able to use it to drive growth for your business? Let’s explore how you can leverage this new functionality to its full potential with some examples to illustrate its incentivisation capabilities.
Free introductory trial period
Scenario: Bondi Beach Yoga is looking to attract new students to its yoga classes. It uses the promotions feature to offer an alluring four-week free trial for new members.
Using the new promotions functionality to set up a free trial period on direct debit memberships like this is a great way to let potential customers try your services before they buy and experience the benefits firsthand. This type of strategy can attract curious newcomers to your facility and increase the likelihood of converting them into long-term, paying members. Everyone loves a free trial.
You can arrange for a trigger message to be sent to new members two weeks before their first direct debit payment is due to alert them that the free trial is due to expire, avoiding any unexpected surprises and keeping them fully informed.
Introductory membership discount
Scenario: West Side Tennis Club wants to boost its declining membership and is concerned about the current challenging economic climate further decreasing its member base.
In response, the club’s committee decides to leverage Envibe’s promotions feature by crafting a compelling offer: a promo code offering 25% discount on annual upfront memberships.
Discounts can be a powerful tool to encourage new people to select your business over your competition. And once people enjoy a taste of your club’s first-class facilities and vibrant social activities, they might be easily persuaded to renew their membership year after year. Offers like this can be a calculated investment in your club’s future, banking on the quality of your services to convert new members into long-term loyal patrons.
You can configure a promo code to give either a dollar amount or a percentage discount off the cost of upfront memberships, however the promo code cannot be used in conjunction with other promotions.
Referral discount
Scenario: Jamie’s Gym, renowned for its friendly atmosphere, taps into its greatest asset – satisfied members who love to share their positive experiences. Following a recent expansion, the gym launches a strategic referral programme to attract new fitness enthusiasts.
The management team creates an offer using the promotions feature that transforms existing members into brand ambassadors by arming them with a discount offer that they can send to friends, family or anyone they choose, providing them with a 15% discount on either annual or upfront memberships.
Envibe’s new promotions upgrade makes it easy to run referral programmes like this one. Administrators can use the system to stipulate all discount codes that will be valid, with start and end dates for each – or simply ongoing if preferred. The discount can be set at a dollar amount or a percentage discount off the joining fee.
A referral programme can reward loyal members at your facility for spreading the word by letting them do a favour for people in their inner circle and luring in newcomers impressed by the positive references from your members. You might also choose to sweeten the deal by offering a free personal training session to each member for each referral that results in a membership sign-up.
Limited time offers
Scenario: Blue Water Aquatic and Recreation Centre has historically had a large number of tardy members who often forget to renew their membership on time. The time and inconvenience involved for staff to chase members for fees leads the centre’s manager to use Envibe’s promotions feature to launch a limited time promo code offer for existing members to get 10% off their renewal if they pay before their membership expires.
You can use limited time offers to encourage members to renew swiftly, prompted by FOMO (fear of missing out), improving your retention and saving staff time on chasing up members for late payments.
For example you could create a promo code to run an offer giving 20% off for new memberships taken out before the first official day of summer, leveraging the same FOMO-driven behaviour to haul in new members keen to lock in the discount before the deadline.
Unlock promotion power: update to the latest version of Envibe
Our latest promotions upgrade is about more than discount deals and promo codes – although they are pretty powerful in their own right!
The upgrade also includes enhancements to Envibe’s trigger messaging capability to make it simple for you to alert your customers when their first direct debit is due to be requested – particularly important when you are using promotions to offer a free trial period.
We’ve updated Envibe’s reporting functionality too. Envibe now allows you to run reports summarising either the total value of web discounts provided or the total value of online membership sales using promo codes across any given period.
Don’t miss out on all these exciting features, now available to all customers running the most recent version of Envibe.
If you haven’t already upgraded, email our helpful support team to get set up and take advantage of Envibe’s powerful new functionality.
