Whether it’s with wearable tech or super-smart business reporting software, there are countless ways you can harness technology to achieve stronger results across your fitness club.
Here are our top three ways to embrace tech at your fitness club or leisure centre.
Fitness apps and wearable tech
Across Australia, wearable technology and smartphone apps are changing the way people experience fitness.
When designing your club fitness classes, consider how you can use gadgets to create a better experience for members. With apps and wearable tech you can:
- Help members compare physical activity data against a recommended daily effort goal, and better envision their progress toward their goal
- Help personal trainers work collaboratively with clients
- Provide trainers with data to advise and instruct clients
Ultimately, these tools give members more value for their personal training investment, creating a stronger incentive to attend gym regularly. This satisfaction with your fitness club boosts the chance members will recommend your services to friends and family, increasing club revenue.
Online booking and reservations
Online booking is an effortless way to streamline your fitness club and make visiting your club ultra-convenient for your members. By providing members with a simple way to enrol in classes and reserve resources online, you’ll capture more business.
There are other benefits too. For example, Envibe club management software [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][what] provides a calendar that allows you to view upcoming bookings – including online bookings – at a glance. With this visual tool, you can easily anticipate and prepare for busy periods and plan staff rosters in advance, improving your club’s everyday efficiency.
Interactions
One of Envibe’s innovative features, Interactions, is designed to help you build stronger relationships with your members with smart data. Interactions collects information about your members’ fitness preferences, including their favourite resources, classes and retail products.
This information also doubles as valuable data for informing your business strategy. For example, you can:
- Analyse trends about how members like to use your facility
- Discover which members are using your facility in real time
Ultimately, this data will help your staff engage and build rapport, and will help you plan effective short-term and long-term customer retention strategies.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
