Your members are the essence of your facility, so you need to show them that you’ll stand by them and deliver them value in the long term. But what can you do to ensure that your members see the true value your memberships offer? And how can your member management software help you help them?

Think about what they need

Once a member has signed up with your aquatic or leisure facility, you need to think about what they really need so you can make sure your relationship with them is always on the right foot. The best way to deliver on your promise is offer a fast and easy sign-up process. With Envibe, the process can even be done from anywhere on the gym floor, since a mobile device can be synced to Envibe’s system.

Your member will also appreciate a flexible membership account. You can offer them a one-month account, a 12-month account, a student account and many more! Your member will always look for the best solution for them, but the reality is you will have members from all walks of life and with different priorities. The best way to meet all of their needs is to offer flexibility.

Be mobile-friendly and accessible

Now that your member has joined, make sure that you keep up the mobile accessibility so that your members can join classes or update their details at a convenient time for them. Envibe allows your members to interact with your business on their mobile or via the web, when they need. Convenience is everything to your members!

Understand them with your member management software

Use your contacts feature to get to know exactly who your members are. Knowing what makes them tick and understanding how they interact with your facility will help you help them to get the most out of their membership. The contacts feature in Envibe can track arrival times, the activity or session your members are currently attending, and how frequently they visit your facility. Your staff can use this knowledge from your member management software in future and tailor their interactions just for your member.

Offer irresistible value

Now you know who your members are and what makes them tick. From here, you can send relevant and targeted communications that address their individual interests. Use the powerful tools at hand to send a promotion directly to your member – such as an offer based on the classes they like to attend. Show your members that you know what they’re interested in by offering them something of value that they will love!

They will also appreciate a friendly SMS reminder once their membership nears expiry. Keeping an open line of communication will encourage your member to happily renew their membership when the time comes.