The latest version of Envibe introduces trigger messaging functionality for the new Ticketing Module, allowing you to streamline communications and enhance engagement with people attending events at your leisure and community facilities.
You can leverage this functionality to send automated SMS (text) messages at various stages of an event – before, during, and after – to improve the experience for your guests by making sure they get the right message at the right time with minimal effort.
In this article, we’ll explore how this new functionality can be put to good use to inform attendees of everything they might need to know and gather useful information you can use to improve your events.
Pre-event: set the stage for success
Communication with event attendees shouldn’t end as soon as they have purchased tickets. . There are still opportunities before the event starts to communicate with your guests to make sure they’re well-informed and ready to have the best time possible.
Closer to the event date, trigger messages can be used to reinforce event details such as time, location and what to bring, keeping the event on the radar of attendees and ensuring they are prepared. A reminder of the start time of the main event and details of any merchandise on sale could also be handy, as would advertising a VIP upgrade opportunity.
Pre-event survey links or requests to email relevant information like specific dietary requirements, can gather useful information so you can tailor your event to best meet the needs and expectations of your guests.
Building anticipation is key to a successful event. You can set up automated countdown messages to be sent periodically leading up to the event to generate hype. Messages could include updates, speaker announcements or reveal special features of the event, keeping attendees excited and engaged, and ensuring the event is top-of-mind for ticket holders.
During the event: knowledge is power
A personalised welcome message is always a nice touch, even if it’s automated, and at the start of the event it could be a good time to highlight related upcoming sessions at your facility. For example, if the event is yoga related you could mention a new yoga class that is starting at your facility.
During the event, informative messages help everything run smoothly and keep attendees aware of what they need to know. For example timetables and maps to detail where different aspects of the event are happening and contact numbers for post-event transport options and lost property.
Post-event: close the feedback loop
The event isn’t necessarily over just because your guests have left the venue. Post-event communication is vital for building lasting relationships and gathering feedback to improve future events. Trigger messaging is an easy way to do this.
Sending a personalised ‘thank you’ message is an effective way to leave a lasting impression. Requesting attendees to email their thoughts on what they enjoyed most and what could be improved can provide valuable insights to help you improve the next event you host.
Looking to the future, if your guests have just enjoyed a successful event, it’s an ideal time to notify them about upcoming events that might be of interest based on their past participation. Notifications might include early-bird registration offers or exclusive discounts, incentivising attendees to come back for more and participate in future events.
By using trigger messaging in conjunction with Envibe’s Ticketing Module to automate and personalise communications before, during, and after events, you can enhance the experience of attendees and lift the game of your event. Event managers can then spend more time on managing the many moving parts, confident that communication is taken care of. Embrace this new feature to take your event management to the next level and help ensure every event is a resounding success.
