Gym memberships are the lifeblood of a successful gym or fitness club. They keep your business cash flow nice and healthy, so that you can empower people to take control of their fitness and self-esteem.
If business is a little slow, it’s time to rejuvenate your old sales tactics with a high-energy plan to bring in more members.
Here are our top tips for using your club membership software to sell more gym memberships and keep members active in your gym.
1. Equip your sales team with the right knowledge
So you’ve hired a dynamite team, full of motivation and positive energy. Problem is, they’re not quite sure how to articulate the benefits of memberships to prospects.
Equipping your team with a professional approach to selling the benefits of your gym and what makes it unique, as well as sensitively and constructively handling objections, can make all the difference.
To help your sales team feel 100% comfortable speaking off-the-cuff, we recommend creating a list of useful questions to ask prospects, to help them understand a prospect’s exercise history, their goals and motivation, and ultimately uncover potential roadblocks to joining. Pair this with a sales pitch highlighting your gym’s point of difference and you’ll naturally empower your sales team to sell more memberships.
2. Sign up new members with ease
A common roadblock to joining: it’s just too difficult and paperwork-heavy!
A fast, easy membership sign up process, on an iPad or at gym point of sale with a few simple clicks, will make your members feel relaxed and reduce barriers to sign-up. By default, Envibe makes it easy to quickly sign up, renew or transfer a membership on any mobile device synced with your system.
One easy way to make joining up instantly more awesome is to let new members enjoy your gym’s benefits as soon as they’ve signed up.
3. Deliver and prove your gym membership’s value
Now, it’s time to make sure your customers know you will stand by them and deliver value for the long haul. It’s all about ensuring your gym experience is compelling and that every interaction is a positive one.
A great way to make new members excited about sticking around is to make sure your membership types are tailored to them. For this, it’s important to discover the demographics of your gym. Envibe’s gym point of sale system makes it easy to customise membership types to suit your target market’s needs and wants.
From there, use Envibe’s contacts feature to maximise the impact of your fitness club promotions and target specific indiviudals with deals that are tailored to their interests. Voila! More engagement.
4. Encourage members to invite friends
A simple way to bring in more members is to get your current members to bring along a friend for one fitness class, free of charge. The more, the merrier, right?
After you’ve had several positive business interactions with a member at point of sale, that’s the perfect time to ask them to tell their friends and family about you.
Ask your sales team or the folks at your point of sale to memorise a buddy referral script, which they can draw upon when they invite a new visitor to join.
5. Prioritise customer engagement
So you’ve managed to successfully draw in new members. Yay, congrats! What’s next? Selling gym memberships is only part of the legwork – the other part is keeping your members busy and happy! Luckily, there are many ways to up the ante on your customer service.
Envibe’s interactions feature gives your team the ability to monitor members’ activity in your gym in real-time, including data like when they swiped in, their favourite gym equipment, and how long they’ve been in the gym. This real-time knowledge can be dynamite in helping your staff engage with members in a personal way to provide an exceptional level of service, both at point of sale and on the floor.
And don’t forget, Envibe not only lets you track how often each member visits your facility, it can help you touch base with them via SMS reminders. When a member’s membership is almost up, be sure to fire off a friendly message to let them know how they can quickly and easily renew their membership before it expires.
These are just some of the powerful features we have to offer at Envibe. For friendly advice and information on how we can help you, please feel free to contact us directly.
