As your leisure or aquatic centre prepares for the next influx of enrolments, have you considered how you will keep in touch with your growing member base?
The new school term is just around the corner and more people will soon be signing up for new learn-to-swim and fitness classes.
Envibe’s automated Trigger Messaging service can work to keep your customers informed and engaged and make life easier for facility administrators.
What is Trigger Messaging?
Trigger messages are automated email or text messages that are sent in direct response to an action taken by the message recipient.
Within Envibe, these automated communications are known as recipes and can be used to engage with your members in a wide variety of scenarios.
Facilities can create templated messages for triggers ranging from welcome emails for new members to reminders for participants to sign up for the next term of classes.
Targeting members with communications based on their behaviours with Envibe’s powerful Trigger Messaging tool is a recipe for success.
How can it benefit members?
A new term is on its way and facilities are busy handling enrolments to fitness classes — from spin classes to Pilates and yoga — as well as swimming lessons.
Envibe’s Trigger Messaging function is a great way to engage your customers and reach them on a more personal level, often providing them with the right content at the right time.
You might use the information in your database to set up a recipe for when a new member signs up, when it is a customer’s birthday, or after they have attended a specific facility or class.
Make a good first impression to new members with an automated welcome message that gives them more information about your facility. You might also drive sales by offering a small discount at your facility’s store.
Is a client about to celebrate their birthday? You can set up birthday messages offering them a special discount or deal related to a facility or class they have shown interest in.
Are you offering a new class? Let your members who have enjoyed a similar class know. Or has someone just completed their first fitness or swim class with you? Encourage them to continue by offering them an exclusive discount on their next booking.
Your members will come to know that the messages they receive from you are typically relevant to them, their situation and interests, and are therefore worth opening.
Whether it is informational or promotional, triggered messages are often well-received. They make it easy to build lasting, meaningful relationships with members, improve communication and enhance the customer experience.
How can it benefit staff?
Keeping in contact with new and existing members does not have to be a challenge for administration staff at this time of year.
Triggered messaging saves time by automating processes, so employees do not need to manually send messages at specific times or when certain events occur.
It is an easy way to build a personalised onboarding experience, engage existing clients and encourage past clients to return, for example by sending them an offer such as a free fitness consultation.
It also ensures messages are delivered instantly, makes sure no customer is overlooked and eliminates the risk of human error.
Taking repetitive tasks off your staff’s to-do lists frees them up to focus on other important areas of your business, such as responding to customer questions.
Envibe users can customise their trigger email letterheads with logos and other brand elements.
If you are interested in learning more about what Envibe can do for your facility and your customers, contact us online.