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The leisure and fitness industry is highly competitive. To achieve a consistent cash flow from class and course bookings, a watertight strategy to encourage more visits is essential.
Read on to discover our top tips for increasing the number of bookings at your centre.

Understand your customers

To get your bookings strategy rolling, you should have a good understanding of your audience. How old are the people that visit your fitness centre? Are they male or female? How often do they visit and what are their favourite classes? Does your centre have stronger demand for personal training, weights training, cardio or aqua aerobics?

Being able to answer these questions will help you look objectively at your service offering and see what’s working and what’s not. Make sure you offer services that cater to your audience’s needs. For example, if you know that 60% of your female members are not visiting frequently, think about how you can keep this audience coming back with a range of fitness activities tailored to them – weights training for women, boot camps, circuit or suspension training, Pilates and yoga.

If 40% of your regular visitors are families, seize more opportunities to engage with them with family activities, such as family-friendly swimming classes and concurrent classes targeted at different age groups.

Make it easy to book

Convenience is a strong motivator, especially in the busy world we live in. Your customers will be more likely to book with you if you make the process easy for them. Envibe is the perfect tool to help you let your clients book at the click of a button. Members will feel happy knowing they can book group fitness or other classes and instantly reserve venues without a second thought.

Letting your members book in advance will also help you optimise facility use, saving you time and streamlining the costs of running your fitness centre.

Promote bookings far and wide

To keep bookings flowing in, it’s vital that your business remains top of mind for customers. This is where promoting open spots in your classes and fitness spaces come in.
Capture your customers’ interest with regular targeted promotional offers, aimed to fill up your empty bookings. Make sure customers know how easy it is to sign up to classes.

Keep in touch with your customers

Envibe makes it easy to track how often each member visits your facility, so you can see at a glance which customers are at a risk of dropping off the radar. In fact, Envibe can even do the communications legwork for you! With automated software, re-connecting with a lost member becomes as simple as automating a friendly SMS reminder of their favourite courses or a time-triggered incentive to return.

Now that we’ve armed you with strategies to increase bookings, feel free to get in touch with our support team if you have any questions.

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