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Technology in the fitness and leisure world is moving at a faster pace than ever. If you’re feeling a little overwhelmed about how you can harness trends to attract and retain members at your fitness and leisure centre, never fear. We’ve rounded up the top trends for fitness, leisure and aquatic centres in 2016 to help you create a vibrant atmosphere.

24-hour fitness and self-service

In 2016, the 24-hour fitness trend is still going strong, with gyms and leisure centres seeking ways to offer members more convenient options for their workout. Software platforms like Envibe are rising to the challenge with new and innovative functions to improve customer service.

Envibe’s Kiosk offers an easy way to streamline the sign-in process for your members, whether you run a leisure centre or 24-hour gym. Kiosk is a virtual customer service machine that can handle membership sales, multi-visit passes and top ups, and lets customers quickly sign into classes with a swipe of their membership card.

Your clients can easily make payments using credit card and the system is fully integrated with Envibe’s point of sale.

Paperless signup

More customers are seeking the flexibility and convenience of being able to instantly sign up online, when and where it suits them. Life today is so fast-paced, it is increasingly important to offer a membership sign up process that keeps up with customers’ needs.

Your team can also quickly sign up, renew or transfer memberships on any mobile device. Envibe instantly synchronises with any connected devices, giving your team the flexibility to roam your facility and serve customers on the floor.

Group challenges and social networking

Many fitness centres are taking advantage of social media to build communities and celebrate members’ achievements. If you don’t already have a social media page, now is the time to create one. It’s the perfect place to promote your group fitness classes and challenges.

Simply create a Facebook event for exciting new challenges, invite members who follow you to sign up and participate, and encourage members to share photos from the challenge on Facebook. There is no better way to create a sense of camaraderie, attract new members and spread word of mouth online.

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